Process
No BS. No fluff
Just impact
Our Protobrand™ process makes branding faster, smarter, and impossible to ignore. AI gives data-driven insights, while we craft the genius to make your competitors irrelevant.
Partner with branding experts trusted by companies like
Stop faking it, start making it
We'll work with you in live video sessions, where key project decisions will be made. This avoids the infamous revision loop of doom and keeps us super agile.
This is how we'll do it together
Week 1
Brand Strategy & Messaging
We dive into your brand’s goals, target audience, and positioning. With AI handling the data crunching, we can speed up market research and insights, so we can focus on nailing your messaging. You’ll get real-time feedback in live sessions to make sure it all hits the mark.
Session 1: Briefing + Market Research
Session 2: Review of Strategy + Messaging
Week 2
Creative Direction & Identity
Here’s where your brand comes to life visually. AI helps us explore different creative territories and design options, making the process faster. Human creativity runs the show, but AI helps us cut out the noise and focus on what works. You’ll get two live sessions to review and refine your brand’s visual identity.
Session 1: Review of Creative Territories
Session 2: Review of Visual Identity First Pass
Week 3
Digital Styleguide & Toolkit
Now, we pull everything together. AI steps in again to help generate your styleguide quickly and ensure all assets are polished and ready to go. You’ll walk out with a digital toolkit of everything you need to launch your brand—organised, accessible, and ready to roll. Two live sessions as usual, to make sure everything is tip-top.
Session 1: Review of Identity Refinements
Session 2: Review of Styleguide + Handover
AI doing the right stuff
AI handles the grind, giving us space to focus on building a killer brand. Here's how we integrate AI into our Protobrand™ process.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Latest insights
Build your brand in 3 weeks for just £3K
Process
No BS. No fluff
Just impact
Our Protobrand™ process makes branding faster, smarter, and impossible to ignore. AI gives data-driven insights, while we craft the genius to make your competitors irrelevant.
Partner with branding experts
trusted by companies like
Stop faking it,
start making it
We'll work with you in live video sessions, where key project decisions will be made. This avoids the infamous revision loop of doom and keeps us super agile.
This is how we'll do it together
Week 1
Brand Strategy
& Messaging
We dive into your brand’s goals, target audience, and positioning. With AI handling the data crunching, we can speed up market research and insights, so we can focus on nailing your messaging. You’ll get real-time feedback in live sessions to make sure it all hits the mark.
Session 1:
Briefing + Market Research
Session 2:
Review of Strategy + Messaging
Week 2
Creative Direction
& Identity
Here’s where your brand comes to life visually. AI helps us experiment with different creative territories and design options, making the process faster and more precise. Human creativity runs the show, but AI helps us cut out the noise and focus on what works. You’ll get two live sessions to review and refine your brand identity.
Session 1:
Review of Creative Territories
Session 2:
Review of Visual Identity First Pass
Week 3
Digital Styleguide
& Toolkit
Now, we pull everything together. AI steps in again to generate your styleguide quickly and ensure all assets are polished and ready to go. You’ll walk out with a digital toolkit of everything you need to launch your brand—organised, accessible, and ready to roll. Two live sessions as usual, to make sure everything is tip-top for launch day.
Session 1:
Review of Identity Refinements
Session 2:
Review of Styleguide + Handover
AI doing the
right stuff
AI handles the grind, giving us space to focus on building a killer brand. Here's how we integrate AI into our Protobrand™ process.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Live Session Analysis
Transcribes our live video sessions and analyses sentiment to capture key insights and emotional cues.
Market Research
Instantly gathers data on your industry, competitors, and audience to help us inform the brand strategy.
Copywriting
Helps us craft on-brand copy and ensures your tone of voice stays consistent across all your messaging.
Creative Strategy
Brainstorms with us, so we can create your strategy faster and deliver stronger conceptual brand ideas.
Moodboarding
Generates bespoke visuals that align with the creative conceptual territories developed for your brand.
Iterative Design
Helps us iterate and refine on logotype concepts while generating bespoke, quality art directed imagery.
Latest insights
Build your brand in 3 weeks for just £3K