Last week, Singularity stepped out of the digital realm into the wild world of IRL trade shows.

✈️ 🇵🇹 WebSummit Lisbon in Portugal
✈️ 🇬🇧 The 50th Business Show in London

Between debuting Singularity Powerhouse and pitching the Branding Bootcamp Beta, I got an up-close look at what it really takes to connect with people.

TL;DR: face-to-face wins every damn time.

Here’s the unfiltered recap—and why you should stop hiding behind your screen and start meeting people where they *actually* are.

WebSummit Lisbon: Powerhouse Powers Up

WebSummit was like Tinder for startups—70,000 people swiping left and right, hoping for “the one.” Lucky for me, Powerhouse stood out as the one-stop solution creatives didn’t know they were waiting for.

⭐️ The Highlights

• Creatives Were Drooling
  Turns out, consolidating 12+ tools into one streamlined platform that doesn’t try to replace humans (cough Adobe) is a indeed a game-changer. Who knew efficiency could be this sexy?

• AI Where It’s Needed
  Powerhouse automates the boring stuff (admin, repetitive tasks) and leaves the magic to humans. This hit hard with creatives who think AI is coming for their jobs. (Spoiler: it’s not—unless your job sucks.)
  
  

• A Literal Font Flex
  Monotype—yes, the font gods—stopped by and got hyped. If they’re into it, you probably should be too.
  
  

• Unexpected Fans
  Marketing teams fell in love with the idea of managing brands in-house while automating workflows that waste their time. Note to self: expand the target audience.
  
  

💥 Big Takeaway

Powerhouse isn’t just a platform—it’s the blueprint for fixing the hot mess that is today’s creative workflows. And judging by the buzz, people are ready.

The Business Show: Bootcamp Beta Goes Boom

Over in London, I switched gears to pitch the Bootcamp Beta, a sprint-like service that gives startups and SMEs the strategic, high-end branding they deserve—in 3 weeks flat.

⭐️ The Highlights

• From Basics to Brainy
  I went from explaining “no, your logo isn’t your brand” to deep-diving with branding pros—all in the same day.
  
  

• Bootcamp = Mind-Blowing
  5 intro calls locked in. 25 business cards waiting for follow-ups. Businesses practically begging for branding that actually works (and doesn’t cost a kidney).
  
  

• A Rothschild Walked By
  Yes, that Rothschild family. They didn’t sign up (yet), but hey, it’s not every day you pitch next to generational wealth.
  
  

💥 Big Takeaway

The Bootcamp isn’t just a “nice-to-have.” For small businesses drowning in corporate noise, it’s a lifeline.

IRL > Algorithms

Let’s get real: everyone loves to brag about their automated funnels, but when was the last time one of those bought you coffee or gave you actionable feedback? Exactly.

⭐️ Why IRL events win

• Live Reactions Don’t Lie
  Watching someone’s face light up (or cringe) during a demo is priceless feedback. Try getting that from a web form.
  
  

• Real Connections Beat Cold Emails
  A handshake is worth 1,000 marketing campaigns. Period.
  
  

• Surprises Everywhere
  From Monotype to a Rothschild—it’s hard to predict who you’ll meet when you show up.

  
  

💥 Big Takeaway

If you’re relying solely on digital to grow your business, you’re leaving opportunities on the table. Suit up, show up, and make it personal. Building a business isn’t about spamming LinkedIn or chasing vanity metrics. It’s about meeting people where they are—in person.

What’s Next?

We’re just warming up.

• The Bootcamp Beta is filling up fast. If you’re tired of DIY branding that looks like Canva confetti, apply here: https://www.singularity.uk.com/apply

• The Powerhouse waitlist is growing by the day. This isn’t just a SaaS platform—it’s the start of a rebellion against AI trying to replace creatives. Join the waitlist, tell your frens: https://www.singularity.uk.com/product

  
  
  

To everyone I met last week: THANK YOU for validating, challenging, and reminding me that selling in person beats shouting into the LinkedIn void. Now, back to figuring out how to turn enthusiasm into dolla dolla bills y'all! 💰💰💰